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GEN James C. McConville on Twitter: "The @SecArmy, @USArmySMA and I launched the @USArmy's new brand “Be All You Can Be” today! The return to this brand shows our Future Soldiers and
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New Army brand redefines 'Be All You Can Be' for a new generation | Article | The United States Army
![DVIDS - News - U.S. Patent and Trademark Office grants Army the trademark for “Soldier for Life” on apparel DVIDS - News - U.S. Patent and Trademark Office grants Army the trademark for “Soldier for Life” on apparel](https://cdn.dvidshub.net/media/thumbs/thumbs/graphics/2302/23932/1000w_q95.jpg)